Before the real estate market took a downward pitch a few years ago, one could say with almost utmost certainty that he would be able to sell his house very easily quite soon after it was up on the market. There were in fact quite a number of markets that were involved in selling and buying properties at great prices, much above the quoted price. With the low interest rates, buyers had the freedom to grab all properties within their price range, and investments in real estate were soaring at an all time high. Consequently, many investors were able to double the amount they invested quite easily within a short amount of time.
But the market was not destined to keep on with the very positive trend, and soon fell down drastically. Many believe that the local real estate market in 2008 would make the earlier couple of years look like a piece of cake for investors and speculators. Markets that were once very active in the buying and selling of property have now started restricting their business ventures and transactions, which makes homeowners and real estate investors alike contemplating the effects of not being able to sell their properties when they are in need of that extra buck.
If you feel you just have to sell out your property and cannot wait for the market to stabilize so that it offers you a reasonable price, you can try some alternative methods to try to sell out your property, like creative advertising and marketing techniques.
The first thing that you have to understand about the local market is that there are a lot of options available and you do not necessarily have to stick to one. A few years back, investors would decide impulsively to buy a property that looked good, and left out the rest, as choices were limited and good deals were snatched just as soon as they hit the market. This is not the case these days. There are many more properties available any time someone wants to make a purchase, the prices are very competitive, and buyers spend a lot of time speculating as they know that good deals are still open to other speculators, and they have sufficient time to decide. This naturally means that you have to lure investors into buying only your property, and that too, the first time they see it.
How do you do that? During the last few years, before the local real estate market hit a decline, property owners did not use concessions. But nowadays, especially in areas where the number of properties on the market is high, sellers sometimes resort to using seller concessions. In simple terms, seller concessions are anything that a seller would try to use to lure the buyer into purchasing his property only; for example, a bit of furniture or carpet to go along with the house or a contribution towards repairs or extensions that the new owner needs.
Formerly, concessions of such a kind were not really offered except if sellers and buyers were negotiating the price or the conditions for purchasing. They are used these days to attract more prospective customers to inspect and speculate the property, and to incite their interest in the deal.
Sellers must realize that they do not hold the upper hand in the real estate market nowadays. It is the buyers who do, who have the power to negotiate prices and conditions. Sellers, on the other hand, must be flexible enough to accept any conditional offers that the buyers make. It is always a better strategy to be far sighted, and provide incentives to the prospective buyer right when he is considering buying the property –incentives in the form of seller concessions.
One way to provide concessions is to pay off mortgage point for the buyer – the amount of points on the mortgage equal to a percentage you take off the selling price of the property. Sometimes, using this method, you may be able to buy more points for a smaller amount of money than you would otherwise be able to. This option allows the buyers to meet a lower interest rate, and hence pay a smaller monthly investment – a sure opportunity no buyer could pass up just like that!













March 20th, 2010 at 9:31 pm
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